Griddled

The more I learn about design, the more I realize just how important it is to make sure all the elements of your design must come together to communicate.  Like the textbook says, a GRID is one way to do this.  In my class presentation, my book series used the block grid.  This newsletter for a financial company uses the column grid.  This grid style is nice for this type of project because it has running text.  It also allows for a lot of flexibility.  Traditionally the margins of this type of grid are twice the gutter size-or 2x.   Flowlines and hanglines allow for subordinate structure in this type of grid. Another type of grid is a modular grid.  It is basically a column grid with a lot of flowlines that help to create a matrix of cells.  When these cells are grouped together they form spacial zones.  You want to be careful when using a modular grid because if you have too many cells then the information can become confusing or redundant.